

Most CRMs get handed over blank. Automations never fire. Three months later you're back to manual follow-up wondering why you paid for it.
He became one of Redfin's top preferred lenders. Built a branch to hundreds of millions in annual volume and watched the industry do what it always does: take good producers and build ceilings on top of them.
So he built Dwell.
Not to compete with big banks. Not to build a franchise. To create a company where the people doing the work actually own the outcome.
